Home Services
Rank in every zip code you serve.
Landscapers, cleaners, pest control, painters, handymen — any business where the customer is local and the job is recurring. Service-area pages for every zip code, emergency landing pages, and citations across every directory.
Outcomes
What home service sites rank on.
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50+
Zip codes covered
Service-area pages for every zip code and neighborhood in your territory.
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Angi · Yelp
Citation consistency
NAP-consistent across 50+ directories. The foundation of local ranking.
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Same day
Emergency service pages
Dedicated landing pages for emergency queries that convert at midnight.
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Seasonal
Campaign-ready architecture
Seasonal service pages (spring clean, winter pest control, fall landscaping) ready to activate.
What's included
Built for territory, not templates.
- HomeAndConstructionBusiness schema per service type (landscaping, cleaning, pest control, etc.)
- Zip code and neighborhood service-area pages (50+ scalable)
- Emergency service landing pages ("24-hour [service] near me")
- Seasonal campaign pages with structured timely offers
- Before/after project gallery with photo schema
- Google Business Profile optimization with service attributes
- NAP citation building: Yelp, Angi, HomeAdvisor, Thumbtack, Nextdoor
- Review acquisition via post-service email / SMS link
- Quote request form with service type and zip code fields
- Franchise / multi-location support (hub-and-spoke architecture)
- FAQ schema: pricing, what to expect, booking process
- Call tracking with source attribution (Google, Yelp, Angi, Nextdoor)
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I already pay for Angi and HomeAdvisor leads. Do I still need a site?
Yes — and here's why: Angi and HomeAdvisor leads are shared with 3-5 competitors. An organic lead from Google is exclusive. The economics are dramatically different at scale. Most home service businesses that invest in organic SEO reduce paid lead platform spend by 50%+ within 12 months.
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How do you handle franchises or multi-location businesses?
Hub-and-spoke architecture: one main domain with location pages per territory. Each location page has its own GBP link, local schema (GeoCoordinates), and service-area subpages. We've built this pattern across contractor sites in CA.
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How many service-area pages do I actually need?
Enough to cover your realistic service area at a city or zip code level. For a business serving 10 cities: 10 pages. For 50 zip codes: we build 50 — programmatically if needed, with unique copy per location. Over-indexing here is one of the strongest local SEO levers available.
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What about emergency plumbing or after-hours calls?
Emergency service pages (e.g., "24-hour plumber [city]") rank for extremely high-converting queries. We build these as dedicated pages with click-to-call CTAs, after-hours messaging, and emergency schema. These often become top-revenue pages.
Ready to ship
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