Legal & Professional Services
Websites that convert high-value intakes.
Legal clients search differently than consumers. They use AI to pre-screen, Google to validate, and Avvo to verify. We build sites that win at all three — with E-E-A-T credentials, practice-area schema, and GEO visibility.
Outcomes
What legal sites need to win.
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E-E-A-T
Expertise signals built-in
Bar admissions, case results, author bios, and credentials — structured data that Google and LLMs read as authority.
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AI cited
Appears in AI legal searches
ChatGPT and Perplexity recommend attorneys by entity authority, not just backlinks.
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$500+
Lead value per intake
We design for high-ticket consultation conversions, not contact form volume.
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10–30
Practice area pages
One page per practice area + location. Every query variant covered.
What's included
Legal-specific, not repurposed.
- Attorney + LegalService schema with bar admission structured data
- Practice-area pages (Personal Injury, Criminal Defense, Estate Planning, etc.)
- Location pages for each office or service area
- Case result pages with outcome schema (within ethical guidelines)
- Attorney bio pages with E-E-A-T signals (education, bar, publications)
- FAQ schema targeted at "How much does a [lawyer type] cost" queries
- Google Business Profile optimization per office location
- Call tracking with intake form attribution
- GEO optimization: entity building for ChatGPT + Perplexity legal queries
- Testimonial + review schema (Avvo, Google, Yelp)
- ADA-compliant design (WCAG 2.1 AA — critical for law firm risk management)
- Consultation booking integration (Calendly or native form)
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Do you understand state bar advertising rules?
We don't give legal advice, but we understand the general framework: no misleading claims, proper disclaimers, 'results may vary' language. We work with your compliance team to ensure copy passes bar review before launch.
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How important is AI search for legal clients?
Very — and growing fast. Perplexity and ChatGPT are now frequently cited as how clients first 'researched' their attorney choice. Being recommended by an AI often happens before a Google search does for professional services.
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Can you handle multi-attorney or multi-office firms?
Yes. We build hub-and-spoke architectures: one firm homepage, individual attorney bio pages, one page per practice area, one page per location. All interlinked with proper schema.
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What's the typical timeline for a law firm website?
Professional Site (5 pages): 7-10 days. Authority Build (15+ pages with all practice areas and locations): 3-4 weeks. We work fast because attorney intake is time-sensitive.
Ready to ship
Stop overpaying for slow websites
that don't convert.
Get a custom Astro site, engineered for AI search, starting at $650. Free audit. No pressure. No retainer required.
50% upfront · 50% on launch · Cancel anytime